DC Strategy

Franchisee Survey

This survey is brought to you by DC Strategy Research.

The objective of the survey is to gain a more detailed understanding of the thinking involved in a prospective franchisee's decision making process.

The results of the survey will remain completely anonymous.

When you complete the survey you can choose whether you wish to be entered into a prize draw to win an 8Gb iPod Nano. If you choose to enter the prize draw you should read our terms and conditions. The prize draw will take place on the 13th February 2009.

* 1. Why are you considering buying a franchise? (Select top 3 reasons)
Lifestyle To build a saleable asset To be my own boss Financial returns To spend more time with my kids To be able to work with my family To build something to pass onto my kids Other reason (please enter below)
Other reason (1):
* 2. Why are you considering a franchised business versus starting your own business? (Select top 3 reasons)
Brand power and recognition Franchisor support and training Supply of branded or unique products Lower risk of failure Strength of marketing activity Business systems and processes are already defined Most mistrakes have already been ironed out Other reason (please enter below)
Other reason (2):
* 3. How many years experience do you have in running a small business? (Select one):
1 2 3 4 5+ None None but moving from corporate role with business focus
* 4. How many franchisors do you expect to meet face-to-face during your evaluation? (Select one):
Less than 3 3-6 7-10 More than 10
* 5. Thinking about the industry of the franchise that interests you the most, how many years experience do you have in that industry? (Select one):
None 1-2 3-5 5-10 10+
* 6. How much are you prepared to invest in franchise business? (Select one):
$0 - $20,000 $20,000 - $50,000 $50,000 - $100,000 $100,000 - $250,000 $250,000 - $500,000 $500,000 +
* 7. How long do you expect it to take from your first investigation to being granted a franchise? (Select one):
Less than 1 month 1 -2 months 3 - 4 months 4 - 6 months 6 - 9 months 9 months to 1 year More than a year
* 8. Are you: (Select gender):
Male Female Don't want to say
* 9. How old are you? (select approx age)
18-24 25-34 35-44 45-54 55-64 65+ Don't want to say
* 10. Are you considering entering into a franchise with (Select one):
Alone With your spouse or life partner With another family member With your business partner With somebody else (please enter below) Don't want to say
Other person (10):
Please enter your details below if you would like to enter the draw for the quarterly prize.
	Yes i would like to enter the quarterly draw
* Full Name
* Mobile
* Email

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